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Triple Pundit is an innovative new-media company for the business community that cultivates awareness and understanding of the triple bottom line. We provide expert editorial coverage and group discussions on sustainable business in the 21st century.
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While browsing the counter of Origins, a cosmetics company that bills itself as a “natural skincare” company, the sales lady made some rather remarkable claims about a product. She told me that Plantscription SPF 15 foundation firms skin and smooths out wrinkles. According to Origin’s website, Plantscription SPF 15 is a “patent-pending, clinically proven anti-aging foundation.” Rather big claims for a little bottle of foundation. The implication is that the foundation can do what dermatological prescriptions for wrinkles can do. The Food & Drug Administration (FDA) is getting fed up with such claims.The FDA reviewed Lancôme’s website and found even bigger claims, including that two of its products “boost the activity of genes.