The new iPhone has arrived. And those who worship at the altar of Apple are salivating. The phone has a lighter-weight design. The larger screen makes room for another row of icons. The battery is better. The camera is more… well… camera-ish. Oh, rejoice!
Wait – what are we rejoicing again?
When we stop to think about how deeply Apple has penetrated our lives, one can’t help but be mesmerized. In a culture where we really don’t necessarily want to be caught sporting the same products as everyone else – designer blue jeans, new cars, fresh haircuts – there seems to be an overwhelming monopoly in our communication devices. Whether individually we like it or not, the iPhone reigns triumphant.
And Apple doesn’t simply own the mobile telephone market; they also dominate the corporate world. According to recent financial reports, Apple, with a net value of more than $622-billion, has become the most expensive public company of all time.